Brillant revived the sewing and embroidery thread market by introducing new products of advanced technology which offered radical solutions to the existing problems of the traditional cotton threads which had limited capabilities.

These new products were presented to the market as follows:

Brillant is continuously investing in the development of new products and new technologies.
These efforts aim at setting Brillant technologically ahead in a very competitive world market for the benefit of its customers.

The purpose of research and development of new production methods is three-fold : a) quality  improvement, b) cost reduction and c) respect for the environment.